The local market has shifted. Today’s buyers have more choices (Orlando inventory hit ~13,300 homes in April, the highest since 2014) and are rate-sensitive (mortgage rates are at about 6.6% locally). In fact, Stellar MLS reports roughly 82,600 active listings statewide in April 2025, which is up +28% year over year.  Florida Realtors data show sellers averaged only around 95.5% of their list price in the first quarter of 2025. In practice, agents warn that even a slightly overpriced listing can get ignored. Likewise, a similarly sluggish picture is playing out on the Space Coast: Brevard County’s January 2025 snapshot shows a median sale of $385K with an average 53 days on market - about 29% longer than a year ago. In short, if your home has been sitting, it’s time to adjust tactics.

1. Overpricing in a rate-sensitive market

• Price it right: With high rates and rising inventory, buyers are picking and choosing. Florida’s home “months supply” is up 34%, and Orlando sellers received just 96% of list price on average. If you’re over market, your home will linger. Order a fresh market analysis and consider pricing slightly below market value to spark more interest. 

• Update frequently: If you’ve been on the market more than 60 days, talk with your agent about a price reduction. Many buyers won’t even look twice at listings that have been idle.

• Think like a buyer: Research recent sales and comparable listings in your neighborhood. In today’s market, homes priced 2–3% under comp level often get multiple offers, even in a slow season.
  
  

2. Poor showing and presentation

• Boost curb appeal: First impressions matter. Make sure the lawn is mowed, declutter entryways, and apply fresh paint where needed. A little landscaping or new hardware on the front door can change the vibe.

• Stage the interior: Empty or cluttered rooms feel cold; too much personal decor distracts. Even modest staging (fresh linens, a few new pillows, a mirror to open a space) can help buyers visualize living there. If photos aren't inviting, buyers will scroll past. 

• Upgrade photos: Listings with professional photos sell much faster. Studies show listings with high-quality imagery sell 50% faster and get far more online views. Hire a real estate photographer or use a high-end camera. Make sure every room is well-lit and tidy before the shoot.

3. Limited marketing and exposure

• Go beyond the MLS: Simply listing it on MLS with a flyer isn’t enough. Today’s buyers shop online first. Make sure your home is on all major websites (Homes.com, Realtor.com, etc.) and on social media. Consider targeted Facebook/Instagram ads to reach active buyers.
  
  
  
  
  

• Use digital tools: Virtual tours and video walkthroughs can capture buyer interest. A 3D tour or drone video often doubles the engagement of a static listing. Ask your agent about adding these tools.

• Host open houses and broker tours: Even in a slow market, an open house can get new eyes on your property. Invite feedback and adjust marketing accordingly.

4. Lack of negotiation flexibility

• Be prepared to move on price/costs: In this buyer’s market, stubborn sellers lose deals. Look at your home equity – you have room to negotiate without losing money. Consider offering incentives like paying part of closing costs or offering a home warranty. These small concessions often sway hesitant buyers.

• Handle repairs or credits: If inspections reveal minor issues, either fix them or give a credit. Buyers want turn-key homes; addressing problems upfront prevents deals from falling through. Flexible sellers tend to close faster.

• Set realistic terms: If financing is tight for buyers (higher rates, higher down payments required), be open to timing or financing solutions. For example, offering a fast closing or leaseback can win buyers who are financing-constrained.

Bottom Line: Change Your Strategy – Often That Means Changing Agents

If you’ve tried the same plan with no offer, it’s time for a fresh approach. Industry data show over 70% of sellers who switch agents go on to sell their home, versus only about half who stay with the same strategy. Yet most frustrated sellers will continue with an ineffective agent, even if it is detrimental to their bottom line. Don’t waste time expecting a different result. Get honest feedback, set clear action steps, and if needed, partner with a new agent who will reset the marketing plan. The right price, presentation, and promotion – combined with a proactive agent – can turn an expired listing into a sold sign.