Epic Universe, Changing Rents, and Market Shifts: Investing in Central Florida Now

Orlando’s rental market is finally catching its breath after years of rapid growth. As of early 2025, one-bedroom apartments are averaging around $1,700 per month and two-bedrooms are near $2,200. That’s still up more than 6% year over year, but we’re starting to see some balance. Vacancy rates are hovering between 4% and 5%, and an influx of new units is creating a bit more breathing room for renters — and a slightly more competitive landscape for landlords.

On the flip side, Central Florida’s short-term rental (STR) market is still booming, especially near the major attractions. In 2024, Orange, Osceola, and Seminole counties brought in a record-breaking 75.3 million visitors — up nearly 6% from the year before — and that momentum has carried into 2025. Hotels and vacation rentals stayed busy through spring and early summer, fueled by strong domestic tourism demand.

International travel, however, is showing signs of slowing down this year, with early data indicating about an 8% drop in overseas visitors. But that dip has been more than offset by domestic travelers. And with the opening of Universal’s new Epic Universe park earlier this year, local tourism got a massive boost. Orange County collected $33.7 million in tourism taxes in June alone, setting a new record. Disney and Universal are both reporting stronger attendance and revenue, which means vacation rental owners close to the parks are still in a very strong position.

Over on the Space Coast, the story looks a little different. Brevard County continues to benefit from the boom in aerospace and tech jobs, with companies like SpaceX and Blue Origin drawing high-skill workers and their families. That steady influx of professionals has created consistent demand for long-term rentals — from condos and townhomes to single-family homes — particularly in communities within a reasonable commute of the Kennedy Space Center and surrounding hubs.

What this means for you as an investor: If you’re focused on short-term rentals, Orlando remains a strong play, especially in areas close to major attractions. The returns can be impressive, particularly during peak travel seasons, but be prepared for some volatility as international travel trends shift. For investors who prefer a steadier, more predictable income stream, Brevard County’s long-term rental market is tough to beat, with job growth fueling reliable tenant demand. Looking ahead, Orlando rents are expected to grow around 2.4% by the end of 2025, while the Space Coast’s diversified economy points to continued stability and long-term upside.